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Giulia Sormani

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What is the first step that a local public transport company can take to address problems relating to reputation and lack of communication?

To understand the importance of building a relational brand and take advantage of the opportunities offered by digital transformation through a new dynamic interaction with the target audience.

For this reason, between 2014 and 2016, we accompanied the company in the analysis of sentiment, measurement of the brand’s web reputation and repositioning and development of digital channels for unconventional relationships with the target audience.

Why together

Because improving a service company’s reputation depends largely on management’s ability to establish a daily relationship with the market, one that goes beyond the traditional logic of institutional communication.

Services provided

Strategic Positioning


We guided students of the Design School, MBC Master’s course and SNID Master’s course of Politecnico di Milano in the analysis of the needs of the target group and in the formulation of a digital repositioning offer. We also accompanied management in various team-building events and media conferences, in order to motivate the company personnel and explain to the press the operations carried out by the brand to improve the relationship with its users.

Digital Strategy


We created an unconventional relationship tool between the brand and users, designed to encourage the aggregation of an active and proactive community able to relate constructively and directly with the brand.

What are the results

From among the experimental paths developed in collaboration with the Faculty of Design of Politecnico di Milano, two pilot projects were chosen to relaunch the brand and develop digital services to support the customer.

Have worked with us

  • Imagislab