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Mon Perin

Mon Perin
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Giulia

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In an international tourist system where foreign cities are becoming more and more popular, is it really possible to adopt a development model that finds the right economic, social and cultural balance?

Taking advantage of the opportunities of digital transformation and making the protection of local identity the real strength of the advertising campaign, we faced this challenge together with Mon Perin, one of the most important tourist companies in Croatia and an excellent example of participatory development.

Between 2016 and 2017 we provided consultancy on market analysis, brand repositioning, promotion of the offer and activation of an international partnership with the Politecnico of Milan.

Why together

Because the disintermediation offered by digital transformation can enhance the role of people and protect the identity of a territory against major foreign investments.

Services provided

Strategic Positioning

Strategic
Positioning

We analysed the European tourism market and studied the special features of the Mon Perin campsite and the Valley, with the aim of formulating a positioning strategy that merged the local brand with the business one.

Digital Strategy

Digital
Strategy

We built and managed the digital presence of Mon Perin and developed a strategy with the dual purpose of accompanying the repositioning and publicising the brand and increasing bookings and turnover through eCommerce, favouring proprietary channels over OTAs.

Digital Content

Digital
Content

We created various digital contents to support the storytelling of the brand and the promotion of tourist services.
We managed numerous video productions and photographic shoots in the Mon Perino campsite and Valley, involving locals and personnel with the aim of telling the story of the company’s participatory nature.

What are the results

The number of bookings on digital channels increased by 94% between 2015 and 2016 and by 78% between 2016 and 2017. In 2017, eCommerce revenues increased by 144.99% compared to 2016, while marketing investments increased by 7.9%.

What have we worked on

  • Brand repositioning and promotion of services

    The study of the European tourism market and its trends, aimed at repositioning Mon Perin among the high-end tourist players and positioning the services through web marketing campaigns.

  • Promotion of the Mon Perin Foundation

    The promotion of the Mon Perin Foundations as a benchmark for sustainable development, through online and offline operations, as well as the preparation of an article for an international academic publication.

  • Partnership with the Master’s degree in Digital Strategy

    The meeting with representatives of five important European universities and academies, the summer camp at Mon Perin with students of the Master’s course in Digital Strategy of the Politecnico of Milan and the follow-up classroom workshop on the expansion of the Mon Perin offer in 2018.